New Hip-hop Jewelry Brand UNICOOLAR Brings New Choices to Fa

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Jewelry becomes an indispensable element of hip-hop culture

Jewelry, which has always had a high status in the jewelry world, has been a symbol of wealth and prestige since its discovery in the Blombos cave in the south of the African continent in 75,000. Especially since the birth of HipHop, jewelry has become one of the indispensable elements in HipHop culture. For hip-hop culture with strong personality expression, noble and luxurious natural diamonds are more proof of its existence and influence on trends, so rappers who gain fame and fortune often use jewelry to showcase their success and demonstrate their wealth. Back in the 1970s, when HipHop was booming, OG's used "heavy" necklaces and earrings as their signature accessories, and jewelry was used for everything from album covers to music videos, from everyday wear to live performances. In the past, jewelry was just an element to embellish clothing, but now it is increasingly valued and appreciated by street culture fanatics and trendsetters and has become a way for rappers to express their attitude and an essential element in their lyrics.

Hip-hop leads the fashion and refreshes the Hip-hop jewelry trend

The hip-hop culture that has taken the world by storm has not only captured countless young audiences and brought melodic rhythms from the streets to the world stage. But has also made the rappers' iconic "hip-hop jewelry" one of the hottest accessories of the moment, invariably influencing fashion trends.

Kurtis Blow, who appeared on the cover of his debut album wearing several gold chains, not only became known as the "originator of the big gold chain style", but also became the owner of the first ever gold certified Hip-hop record. Over the next 30 years, countless artists followed his lead, and pecs and gold chains became the standard for hip-hop artists. Then later, all hip-hop artists would commemorate the milestones they achieved in their careers with big jewelry purchases.

The style is still full of life today, 40 years later, and Hip-hop jewelry also continues to come up with new styles based on large gold chains. Just as Hip-hop music continues to draw inspiration from jazz, rock and other musical genres, Hip-hop jewelry has been influenced by various cultural trends over the decades, and even the top jewelry brands have interacted with the Hip-hop trend. Many major brand classics have become obsessed by Hip-hop artists, who in turn interpreted them in differential ways. For example, the Cartier Cheetah and Spike were introduced before the birth of Hip-hop music, and their sharp and dominating shapes are highly compatible with the spirit of Hip-hop, making them a regular feature on the wrists of Jay Z and Faye Dong. Even the Hardware, Keys and T series launched by Tiffany, which is determined to be young, are simply born for Hip-hop.

Trendy jewelry is not only Tiffany, but fashion belong to everyone

The biggest characteristic of "hip-hop jewelry" is that it can break away from the words of tradition and elegance and run wildly towards the direction of inpiduality and uniqueness. UNICOOLAR, a new brand created in Hong Kong, believes that since it wants to break the tradition, fashion should not only belong to star, but every ordinary person can have the label.

UNICOOLAR is positioned as a pioneer brand of street aesthetics and art that integrates trendy accessories and clothing peripherals. It is dedicated to connecting fashion and art, gathering international trends and integrating local pop culture elements from various countries, bringing classic reinventions and popular items to the global urban youth of Generation Z. In addition to personalized hip-hop and punk style Cuban chains, light luxury watches full of diamonds and other product series, at the same time, to meet the persified needs of Generation Z, UNICOOLAR private ordering collects persified themes and creative life elements, advocating the integration of trendy art into the inpidual life of the public. With "Be Unique, Be Cool" as the core value of the brand, we insist on resonating with the fashionable youth, helping them to express themselves and draw the fervent totem of their own style, devoting ourselves to let every ordinary person find their own fashion, creating light trendy style jewelry and surrounding wear that everyone can imagine, not only showing the creativity and vitality of the brand, but also containing the charm of humanity.

Create unique hipster accessories with a multicultural background

With the background of persified cultures, UNICOOLAR creates unique trendy brand accessories, abiding by the brand spirit of artisanal concentration and breakthrough. In a short period of time, the company has created "screaming" works that have attracted many celebrities, KOLs and many young users around the world, such as hip-hop jewelry series, beast customization series, INS style series, etc.

UNICOOLAR continues to broaden the brand's consumption and social scenarios, and has appeared in French fashion magazines, shows and Italian fashion media one after another, planting another flag to open the global market. In Instagram, Facebook, YouTube, Tik Tok and other major global social media formed a huge pool of network effect, in the global scope of many stars, KOL and hipster users favored hot, including the United States popular rapper, OG singers, German hip-hop leader ......There are also many representatives of different trend circles such as street dance and skateboard, all of whom are senior users of UNICOOLAR's high-end customization service. Meanwhile, because of the hot out of the circle degree, they will soon be invited to many global flagship tide brands buying stores such as Boutique, Kingz store, Homeless Store Piacenza and Freeride Ferrara.

Combining art and life, being a hip-hop jewelry brand that pursues innovation and progress

The development of the jewelry industry is booming, whether it is Tiffany, Cartier or Bausch & Lomb and other familiar brands, or new brands such as UNICOOLAR, are adding a strong brushstroke to the fashion trend. In the future, UNICOOLAR will continue to explore creative ideas with an innovative attitude, find persified content full of fun, establish light luxury, personality, full scene light tide brand experience, hope that more people and UNICOOLAR together, with the attitude to keep true, warm and upward life.